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What We Do
Broadband is a game-changer. Media Mechanics has been assisting traditional media take advantage of the wealth of new opportunities that a multiplatform world offers. At the same time, as broadband allows creators to bypass the gatekeeper, we’ve been working with companies and content holders to create branded content that, in some cases, goes directly to the consumer.
We recognize that a great multiplatform production strategy is not just about re-purposing content from one platform for another. Instead it’s all-encompassing – developing a strategy for taking a vibrant brand to the consumer on the consumer’s terms.
We also recognize that every media property, every brand, and every market is different. The stakeholders are different. We’ve worked with clients large and small, commercial and non-commercial, entrepreneurial and institutional to specifically tailor solutions based on individual needs.
Clients include:
Starbucks Coffee Company/XM Satellite Radio
Oregon Public Broadcasting
KSWD "The Sound"/Los Angeles
KUSC/Los Angeles, Colorado Public Radio and The Classical Public Radio Network
The Sierra Club
Experience Hendrix
Library of Congress
National Black Programming Consortium
WFUV/New York
JazzFM/Toronto
WERS/Boston
KUT/Austin
KPRI/San Diego
JazzFM/Toronto
WXPK/New York
Nettwerk Records/Barenaked Ladies
Interscope Records/Keane
KCRW/Santa Monica
  
What We Offer
  • Media Strategies
  • Content Development
  • Multiplatform Production
  • Strategic Planning
  • Programming
  • Branding
  • Expertise in startups, product launches, and turnarounds
  • Consulting
  • Research
  • Syndication and distribution
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Media Mechanics assisted Starbucks Entertainment with the development and launch of its branded channel on XM Satellite Radio. Designed to bring to life the Starbucks brand and musical compass, the programming was heard as Starbucks XM Café until the time of the Sirius/XM merger. It’s just one example of the type of branded content we can create for you.
What Can We Do For You?
The Boulder Roots and Blues Summit

With so many connections within the blues and greater music community, Media Mechanics created a live event to highlight the best in American music tradition. The Annual Boulder Roots and Blues Summit made its debut in May 2011, headlined by Sheryl Crow, Lucinda Williams, and Leon Russell. In 2012, the event returned, featuring a 70th birthday celebration for the legendary Taj Mahal. Keb’ Mo’ also headlined.

What Can We Do For You?

What Can We Do For You?
The sister-site of the highly acclaimed House of Blues Radio Hour. The program, hosted by actor Dan Aykroyd (aka Elwood Blues) airs on more than 200 radio stations throughout North America and worldwide on WorldSpace Satellite Radio. TheBluesMobile.com will leverage the 14 year history of the program, including more than 4000 hours of exclusive interviews with blues greats. TheBluesMobile.com will grow into a full-service online destination for blue lovers worldwide.
www.thebluesmobile.com
What Can We Do For You?
Having already created a robust statewide network of radio and television, as well as a significant syndication arm through PBS, Oregon Public Broadcasting enlisted Media Mechanics to research, prototype, and launch OPB Music. The new service is intended to take advantage of emerging HD Radio technology, with a broadband internet backbone. With a mix of indie rock, singer-songwriters, and the eclectic, OPB Music is already bringing new demographics into the OPB family
www.opb.org/music
What Can We Do For You?