29 March 2010,
Media Mechanics Helps Put Jimi Hendrix Back On the Charts


Media Mechanics Teams with NPR's World Cafe and The House of Blues Radio Hour to Produce Radio Documentaries to Support Valleys of Neptune

This month, more than 500 radio stations across the U.S. and Canada aired twin radio docs produced by Media Mechanics celebrating the release of Jimi Hendrix' new album Valleys of Neptune.

Released March 9, the album promptly raced to the #4 spot on the U.S. Album Sales Charts. Additionally, with the re-release of Hendrix' catalog, Jimi had no fewer than 5 albums in the Top 100 -- some 40 years after his passing.

Media Mechanics was engaged by Experience Hendrix to help promote the release, and teamed up with WXPN/Philadelphia's World Cafe to produce and distribute a documentary hosted by David Dye. The program, featuring interviews with Janie Hendrix, producer Eddie Kramer, bandmate Billy Cox, and others was syndicated nationally by NPR.

Media Mechanics then enlisted the team of The House of Blues Radio Hour, starring Dan Aykroyd, to create a second radio special. The House of Blues Radio Hour is produced by Media Mechanics' Ben Manilla, and airs on more than 200 radio stations throughout the U.S. and Canada.

Additional content, including interview clips widgets and more, was made available via Media Mechanics' owned and operated websites TheBluesMobile.com and TheTop22.com.

The World Cafe program can be heard for a limited time on the NPR Music site.

 

 
Media Mechanics assisted Starbucks Entertainment with the development and launch of its branded channel on XM Satellite Radio. Designed to bring to life the Starbucks brand and musical compass, the programming can currently be heard as Starbucks XM Café, channel 45 on XM Satellite Radio.
A partnership between PBS and Wildheart Entertainment, this 8 part television series tells the story about the impact of recorded music for the first time. Starring Sir George Martin and narrated by actor Kevin Spacey, On Record is slated to air on PBS in 2010. Media Mechanics is assisting with the radio and audio components of the project, as well as the multi-platform delivery strategy.
www.wildheartgroup.com
The sister-site of the highly acclaimed House of Blues Radio Hour. The program, hosted by actor Dan Aykroyd (aka Elwood Blues) airs on more than 200 radio stations throughout North America and worldwide on WorldSpace Satellite Radio. TheBluesMobile.com will leverage the 14 year history of the program, including more than 4000 hours of exclusive interviews with blues greats. TheBluesMobile.com will grow into a full-service online destination for blue lovers worldwide.
www.thebluesmobile.com
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www.opb.org/music